October 2, 2025 – Sana Commerce, the only real-time B2B Commerce platform that is purpose-built for manufacturers, today announced Sana Connect 2025: Spark Growth Together, a free half-day, live online forum built for B2B manufacturers, distributors, and suppliers ready to take the next step in digital commerce growth.
The event takes place October 16, 2025, from 2:00 PM CET – 4:30 PM CET / 8:00 AM ET – 10:30 AM ET.
Asking the key question, “What will the world of B2B commerce look like, and how do we stay ahead?” Sana Connect 2025 will feature customer voices, partner insights, and industry experts including Forrester guest speaker, Emily Pfeiffer who will share the biggest shifts in B2B Commerce, and the strategies buyers must act on now to stay competitive. Attendees will hear practical stories of how companies are moving from operational efficiency to real growth, plus get a first look at new Sana product capabilities designed to simplify B2B e-commerce.
“Growth happens when buyers and sellers connect,” said Sebastiaan Verhaar, CEO of Sana Commerce. “Sana Connect is about making those connections real — by showing what works today, spotlighting what’s next, and giving every attendee a clear way to move their business forward.”
Event Highlights
- Keynote: Sebastiaan Verhaar, CEO of Sana Commerce – A forward-looking session on the future of B2B commerce. Drawing on real-world lessons from buyers and sellers over the past year, Sebastiaan will reveal where the industry is headed next and what leaders must do today to stay ahead.
- Guest Speaker: Emily Pfeiffer, Principal Analyst at Forrester – One of the industry’s most respected B2B commerce experts delivers an insider’s view of the commerce technology market. Backed by fresh Forrester research and her own experience leading digital strategy for a global manufacturer, Emily will spotlight the shifts redefining buyer expectations and the strategies and technologies set to shape 2026 and beyond.
- Customer Panel: From Efficiency to Growth Momentum – Sana will sit down with ecommerce leaders from Nord-Lock Group and JENSEN-GROUP and share how they are moving beyond operational wins to fuel revenue growth, strengthen customer relationships, and prepare for 2026’s evolving buyer demands.
- Spotlight Launch: Preview New B2B Tools – An exclusive first look at Sana’s latest technology, built to streamline adoption, simplify complexity and deliver measurable value faster than ever before.
- Interactive Q&A and Demos – Direct access to Sana’s product team and partner network, with opportunities to ask questions and explore new strategies tailored to your business.
The event, designed for e-commerce managers in the manufacturing sector seeking practical, strategic insights, is free to attend. Spots are limited, so early registration is strongly encouraged to secure your place and priority access to post-event demos and one-on-one sessions. To register, visit: Sana Connect 2025: Spark Growth Together.
Sana Commerce is the only real-time B2B Commerce platform that is purpose-built for manufacturers.
- Stay in synch with Real-time data: Instantly synchronize inventory, pricing and order data across systems to eliminate delays, reduce errors, and prevent costly downtime.
- Deliver a seamless end-to-end customer experience: Empower buyers with personalized, self-service journeys – from product discovery and guided selling to checkout and reorder - that build loyalty.
- Insight-driven growth: Leverage built-in analytics to uncover trends, optimize performance and drive E-commerce ROI at scale.
Sana Commerce is a certified SAP and Microsoft Gold partner, backed by a strong global partner network and recognized by leading industry experts.