September 23, 2025 –  K-ecommerce, the leading B2B online commerce and payment solution, today announced new platform capabilities that give manufacturers greater flexibility in pricing, promotions, payments and customer communications. 

“Rising costs and shifting buyer habits are putting pressure on B2B sellers to adapt,” said Michael Netto, Executive VP of ecommerce solutions at k-ecommerce. “Buyers demand the same personalization, speed and clarity they’re used to in B2C retail. Our new features give sellers the keys to unlock those modern demands with faster quoting, flexible promotions and personalized experiences that keep transactions moving and deals closing.”

Many B2B sellers still rely on manual quoting, static promotions and fragmented communication tools, causing a disjointed experience for sales teams and customers. This update is built to close the gap between developing buyer expectations and traditional B2B workflows, making it easier for sellers to move with agility towards a more intuitive experience.

This latest release comes at a time when manufacturers and their customers are grappling with challenges from fluctuating economics to supply chain disruptions. K-ecommerce’s latest research showed that 78 percent of consumers have changed how they shop due to higher prices, and those expectations carry into B2B. 

The Version 7.7 update includes:

ERP-Integrated Quotes: 

• Sales teams can generate, track and send negotiated quotes directly linked with the ERP, reducing delays between agreement and order placement, improving conversion rates. 
• Quotes are searchable independent of sales orders, making it easier to locate and follow up on orders during high volume periods without slowing down pipelines.

Targeted Promotions & Discounts: 

• New BOGO coupons and brand-specific offers by category give flexibility to adapt to seasonal demand or market shifts while scaling promotions across large catalogs. 
• Promotions can now be applied at the category, brand or catalog level – making the promotions engine a time-saver for marketing teams.

On-Site Banners & Pop-Ups: 

• Easily managed, no-code tools let merchants update buyers on promotions, delays or other urgent notices in real time, ensuring every shopper sees what’s most important. 
• Banners and pop-ups can support onboarding and targeted offers, helping merchants highlight new features or policy reminders without relying solely on email.

K-ecommerce University: 

• Interactive learning modules to help users self-guide through the platform and explore the use cases and capabilities of features, making their application more accessible.

Version 7.7 of the platform underscores k-ecommerce’s mission to transform B2B commerce by giving sellers the tools to respond to shifting market conditions and deliver a reliable buying experience that matches modern expectations. These updates strengthen both sales efficiency and customer engagement, helping merchants adapt quickly and drive revenue growth.

The latest version of k-ecommerce is now available to all customers.

For more information about k-ecommerce’s solutions, visit: https://www.k-ecommerce.com